Code

ΠΔ-300

Semester

1st

ECTS

7,5

E-Services

Lefkippos

Category

Obligatory

Instructors

G. Vassilakopoulos

Α. Μenychtas

Objective

Drawing up an IT strategy is an important factor in the success of modern organizations. The relevant literature states that 84% of information systems fail. Of those that succeed, 40% do not achieve a return on investment, while overall only 8% of successful information systems create value for the organization. The course aims to enable students to acquire the necessary knowledge about digital systems strategy, IT strategy formulation and implementation, and the creation of business plans for IT strategy development.

After successfully completing the course, students will be able to:

  • design an information systems development strategy
  • implement IT business performance plans
  • evaluate IT strategy performance of digital systems and services

Learning outcomes

  • Search for, analysis and synthesis of data and information, with the use of the necessary technology
  • Adapting to new situations
  • Decision-making
  • Team work
  • Working in an interdisciplinary environment
  • Project planning and management
  • Criticism and self-criticism
  • Production of free, creative and inductive thinking

Syllabus

  • Digital technology

    Characteristics and challenges of digital technology, the importance of innovation and achieving comparative advantage, definition of digital strategy, relationship between digital strategy and organizational strategy, the importance and role of the chief digital officer (CIO).

  • Strategic analysis

    Resource and process analysis, competitive environment analysis, competitive threat assessment, competition analysis.

  • Strategic goals

    Defining vision and mission, defining goals, defining strategy: priorities, market development strategies, positioning and differentiation strategies, business models, service models, revenue models, market restructuring, supply chain management capabilities, internal knowledge management capabilities, resources and organizational capabilities.

    ς.

  • Strategy implementation

    Examples of failed strategies, success factors for digital strategy implementation, investment evaluation, the productivity paradox, examples – case study.

  • Digital business strategy

    Digital channel strategies, digital business strategy process models, case study: Apple’s digital strategy.

  • Analysis of strategic digital technology models, outsourcing, acquisition, mergers, evaluation of strategic digital technology models

    Case study examples and analysis.

  • Investigating the role of social networks in shaping and enhancing digital strategy

    The role of digital marketing in enhancing digital strategy, digital marketing planning, situational analysis, goal setting, strategy, tactics, customer relationship management.

  • Digital strategy

    For mass media, advertising, retail, industrial production, examples, case study.

  • Examples of creating a digital strategy

    For the service sector, the welfare state, public organizations, financial organizations.

  • Workshop

    Creating a digital strategy and drafting a business plan.

Bibliography

  • Alexander Rauser, 2016, “Digital Strategy: A Guide to Digital Business Transformation”, CreateSpace Independent Publishing Platform, South Carolina, USA, ISBN 9781519331243.
  • David Rogers, 2016, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age”, Columbia University Press, New York, USA, ISBN 9780231541657.
  • Sangeet Paul Choudary, Marshall W. Van Alstyne and Geoffrey G. Parker, 2016, “Platform Revolution: How Networked Markets are Transforming the Economy and How to Make them Work for You”, Norton and Company Inc., New York, USA, ISBN 9780393249132.
  • Don Tapscott and Alex Tapscott, 2016, “Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World”, Penguin Random House LLC, New York, USA, ISBN 9781101980132
  • William Mougayar, 2016, “The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology” Wiley, New Jersey, USA, ISBN: 978-1-119-30031-1